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Royal Armenia - Recognized National Ratings Leader by Gallup International Surveys
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Royal Armenia - Recognized National Ratings Leader by Gallup International Surveys

27/09/2014

According to surveys organized by the analytical research center "Public Ratings" and "Gallup International," "Royal Armenia" Armenian-Cuban JV LLC has been recognized as "National Ratings Leader" in its respective industry in 2014.

Mr. Aram Navasardyan, the director of "Gallup International Armenia" passed the prize to Mr. David Akopian Alujas, the director of "Royal Armenia," with the following comments, "The surveys were conducted throughout Armenia with the representative sample of 1067 respondents. We were not asking which was the best company in the list, but we were positioning questions upon the coffee consumption and brand preferences. The consumer choices have very different criteria - one selects upon the taste, the other chooses packaging, and so on. In case of "Royal Armenia" we have multilevel evaluation."

According to Royal Armenia's Head of Advertising Department, Mr. Minas Hambardzumyan, the surveys conducted by Gallup International distinguish with considerably serious approach, and the company highly appreciates the fact of being recognized as the leader in the industry."The basic evaluation criterion for consumers is the quality of the production. If the products are high quality, the assessment mark is also high" he said.

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